ZTE launches 6 smartphones @5k to @15k

ZTE launches 6 smartphones between Rs 5-15k

Chinese manufacturer ZTE today launched six smartphones and four data cards in India. The fourth largest mobile maker in the world, in partnership with Pune-based Calyx Communications, also introduced the At Your Doorstep service model in select cities of the country. Under this initiative, it will resolve issues with users' handsets at their homes.

The new Android phones, launched under the company's Grand, Blade and Kis series, have been priced between Rs 5,000 and Rs 15,000. ZTE Grand X has a 5-inch HD screen, 1.2GHz quad-core processor, 1GB RAM and costs Rs 14,999. ZTE Blade L, priced at Rs 12,599, has a 5-inch screen, 1GHz dual-core CPU and 512MB RAM. Another new mid-range Android phone in the company's India portfolio is ZTE Blade E, with 4.5-inch screen, 1.2GHz quad-core CPU, 512MB RAM and a price tag of Rs 11,999.

Apart from these mid-range smartphones, ZTE introduced two budget Android handsets with dual-sim functionality. ZTE Blade C has a 4-inch screen, 1GHz dual-core CPU, 512MB and costs Rs 7,599. Below it is positioned the ZTEKis Flex, priced at Rs 5,799 and having features like 3.5-inch display, 1GHz processor and 256MB RAM.

Along with the phones, ZTE launched four 3G-enabled data cards under the Swift range. The Swift data card offers 7.2Mbps download speed, supports voice calls and costs Rs 1,799. Swift Plus and Swift WPlus (Wi-Fi) offer download speed of 14.4Mbps and cost Rs 1,999 and Rs 2,250, respectively. Swift Speed, available at Rs 2,499, provides download speed of 21.6Mbps and supports voice calling.

Xu Dejun, CEO, ZTE India, said, "Today ZTE enjoys a customer base of over 32 million Indian handset users. With the initial launch of six devices priced between Rs 5,000 and Rs 15,000, we will build further on our handset portfolio in the months to come. By the year end, we aim to have our pan India presence with the smartphones and data cards."

Talking about the company's sales channel and marketing strategy in India, Dejun said, "We are optimistic on our marketing and channel spends and looking at strengthening the brand from all fronts. Our distribution and sales structure is backed by a strong network of 214 service centers across the country. We are replicating the same pedigree of our global innovation leadership in the Indian market and aim to emerge as the third largest smartphone vendor in the country within three years."